Through the decades that Results! National Sales has provided Natural Channel manufacturers with brand management, we have identified the three crucial growth stages that a brand experiences between start-up and breaking their first million in annual sales. Often start-up manufacturers are completely unaware of the linear importance of each stage…
What is it that separates the stellar ever-successful top brands from those that keep reaching yet never quite seem to be fully embraced by our consumer families? All advertise via the trending media channels, social and otherwise. They also offer similar solid promotional programs, in fact the “number two” brands…
We often find that a new client is not completely clear about how their branded product moves through the marketplace from their “kitchen” to those of the families buying it. We created the below CPG Flow Chart to help illustrate the established pathway products take from creation through to the…
Written by: Leah McAdaragh, Contributor / Former Managing Partner 5 Key Product Launch Questions for Innovative Entrepreneurs When asked about their personal strengths, most entrepreneurs answer with traits such as creativity, visionary abilities, and disproportionate inspirational ideas. These are important factors and drive the ambition of successful business founders.…