We often find that a new client is not completely clear about how their branded product moves through the marketplace from their “kitchen” to those of the families buying it. We created the below CPG Flow Chart to help illustrate the established pathway products take from creation through to the CPG retail channels.
Of course, this chart does not outline the actual steps necessary for a branded product to successfully move through each component, however we do hope it will provide insight and clarity for those seeking a better understanding of the basic flow.
If you wish to schedule an hour or two to discuss your brand’s particular needs, please do reach out to us by clicking HERE.
People, Planet, Profit!